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You've probably heard of Juul – a device so popular, it became a verb. The vaping giant quickly dominated the e-cigarette market, but instead of helping adults quit smoking, it got a new generation hooked. Now, Juul is at risk of being banned by the FDA and faces multi-million-dollar lawsuits for its role in fueling the youth vaping epidemic. So what does the future of e-cigarettes hold, and will Juul have a place in it? MORE RISE AND FALL VIDEOS: The Rise And Fall Of BlackBerry | Rise And Fall • The Rise And Fall Of BlackBerry | Ris... Can Diamonds Made In A Lab Replace Natural Ones? | Rise And Fall • Can Diamonds Made In A Lab Replace Na... Have Sneakers Killed Off Heels For Good? | Rise And Fall • Have Sneakers Killed Off Heels For Go... ------------------------------------------------------ #Juul #RiseAndFall #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com/ Subscribe: https://www.youtube.com/user/businessinsider BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Boot Camp on Snapchat: https://www.snapchat.com/discover/Boot_Camp/3383377771 The Rise And Fall Of Juul | Rise And Fall
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