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Karen Ann "Karencitta" Cabrera-Caballero a.k.a "Karedad" is an Award-Winning Recording Artist, Songwriter-Actress from Cebu City, Philippines. She established her hitmaker credentials in 2017 with a Sinulog Electronic Dance Pop smash hit 'Cebuana' (Top 1 Most Viral Music on Spotify) 2017 and the music video had more than 1 million views within 24 hours and has reached a total of 26 million views to date. She won Best Song of the Year along with the Best Female Vocal Performance at the Cebu Siloy Music Awards 2018. In the same year, she won the Best Regional Recording at Awit Awards. She is also known for her tracks such as "BamBamBam" with 19 million views and "No Apology" with 6.1 million views on YouTube. In 2023, she was signed to Def Jam Philippines, a sublabel under UMG Philippines Inc. Def Jam Recordings is home to superstar acts Rihanna, Jay-Z, Justin Bieber, and Ludacris, to name a few. She recently released her first debut under the label "BLOW!".